About

Inquire is a full-service, survey research and strategic services firm that specializes in public opinion research, multivariate data consulting and messaging strategy.

We serve political campaigns at all levels, ballot initiative campaigns for causes like land conservation, transportation and education and assist private companies, advocacy organizations and non-profits in achieving specific outcomes. Our research and strategic consulting have a track record of success.

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What We Do

Research creates the blueprint for your success. Inquire has worked on every type of political campaign from the presidential level to village council, on ballot initiatives across the country and for various public and private organizations seeking to accomplish an objective or solve a problem.

Inquire primarily conducts quantitative public opinion research through live telephone interviews that is supplemented with peer-to-peer self-administered text-to-web interviews. Above all, our methods are scientific, adaptive and proven – blending traditional approaches with cutting edge ones to ensure an accurate representation of the target universe.

In addition to quantitative research, Inquire executes qualitative research including focus groups, dial testing and panel studies. When you want to dig deeper on a nuanced or sensitive issue, discussion-based focus groups are insightful. When you want to see how voters or consumers react to an advertisement, dial testing provides real-time, moment to moment feedback. When you want to better understand your employees or members of your organization, consider a panel study.

There are instances where campaigns need information, but survey research is not feasible. This is often due to limitations with the universe – either being too finite or niche to yield scientific results. Nevertheless, Inquire still has the capability to serve your campaign. We conduct voter file, demographic and past vote analyses to provide tailored and actionable data that drives strategy. These proprietary analyses can also be utilized by candidates and elected officials for feasibility studies and post-mortems coming off an election.

Differentiation

We rigorously adhere to the scientific principles that define survey research while employing cutting-edge, industry-leading practices to ensure reliable and accurate results. This is all accomplished in a cost-efficient manner while providing the unparalleled service, accommodation, and confidentiality that our clients are accustomed to.

We are pollsters by trade
Rob Schmidt has degrees in quantitative methods, statistics and political science. He attend Marist College, studying and working at the Marist Institute of Public Opinion (MIPO) where he started as a telephone interviewer and learned the ins and outs of survey research. Over the last 15 years, Rob has applied and refined the science of polling to campaigns and causes.


We produce quality research

We are adamant about our methods and do not cut corners. We will never attach our name to research that isn’t sound and scrupulous. Accurate research that utilizes best practices and partners with industry leaders requires the appropriate investment. We reconcile quality and value as we are neither the cheapest nor the most expensive option.


Our service is unmatched

As a boutique firm, we care more about building relationships and establishing trust with our clients than being the “biggest” or in the headlines. We pride ourselves on being fully engaged strategic partners with our clients for the entirety of a campaign.

 

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